Inc42+ Illustrated Identity
Inc42 is a leading Indian media platform, known for its end-to-end coverage of the Indian startups and entrepreneurs through news, reports & interviews. For the launch of their paid subscription service, Inc42+, they engaged my services to create an illustrated identity across their website.
One of these exclusive features was Playbooks. Playbooks were collections of in-depth articles and research on timely topics such as Electric Vehicles, EdTech and Attention Economy. I illustrated the cover image for a number of Playbooks and adapted them to serve as header illustrations and social media posts as well.
Each section on the non-exclusive INC42 website was also revamped with header illustrations so as to unify the illustration style across the platform.